How to Develop a Blog Schedule That Works for You

So you’ve started a blog but you’re struggling to find time to actually blog. I hear you. This is something that we have all struggled with at some point or another. Blogging is an incredibly time consuming venture and if you’re working/studying/raising a family it’s difficult to squeeze in time for your blog. Here are a few tips on how to develop a blog schedule that works for you.

Look at your schedule. When are you free?

Firstly take a look at your current schedule and see when you are free. Can you move things around? I have a physical diary from Typo that I use to plan my blogging time.

Not sure where exactly your time is going? Start tracking your days for about a week or so. See if there is any time that is wasted or that can be better used.

Whenever I’m running low on blog content, I eliminate Netflix for a few days so that I can focus on my blog.

What Duties Do You Have as a Blogger?

This varies depending on the type of blog you run. For example, reading is technically a blogging duty for me (also you’d notice that there is little to no recent book reviews on this blog) but when I’m crunched for time, this is one of the first things to go.

I use Canva for my pictures but maybe you need to schedule in time to take and edit your own photos. Are you using video content? Are you outsourcing any of your tasks? Make a list of exactly what your blogging tasks look like.

Overestimate the Time Each Task Will Take

Now that you know everything that goes into your blog, estimate how long the task will take and add about 20 minutes to that estimate. I use Clockify to track how long each blogging task takes so I know how long I need to schedule in time for. Life happens and you might not always have time to sit down and churn out an entire blog post from scratch. But you can work in bits and pieces and maybe draft a post one day and edit on another day.

Schedule to Suit YOUR Productivity Level

I know I’m most productive in the mornings so I almost always work on blogging tasks in the morning. Similarly get to know when you’re at your most focused and schedule in your work for that time.

Evaluate This Schedule Regularly

Every 3 to 4 months, take a look at this schedule and see if it’s working for you or not. If it’s not, change it up.

Balancing blogging with your daily life can be tough but with a whole lot of planning it is possible. Do you have any other hacks for creating a blog schedule? Let me know below.

My Top 4 Books About Writing

I’ve been writing for a really (REALLY) long time. And while I might not always have been a copywriter or a content writer (or atleast held the title), I have always been obsessed with becoming a better writer.

Okay wait, that statement isn’t exactly true. There was that period in Customer Care when I gave up on writing but I like to mentally block out that time. It doesn’t fit my personal brand of obsessive writer.

Anyway, here are four of my favourite books about writing:

1. On Writing by Stephen King:

This book was a really nice way of me returning to my roots as a novel writer. Part autobiography, part writing manual, this book is told in an easy-to-read manner by Stephen King. This book was incredibly well written and I walked away having learnt a few things.

2. A Self-Help Guide to Copywriting by Dan Nelken:

I picked this up from…someone. I don’t remember who. I do remember it was early on in my Marketing career and I never got around to finishing this book until now. This was a really helpful book that shone light on all of my writing fears. I finished this book in a matter of days and was left feeling like “Hey, you know what? I think I CAN do this writing thing”.

3. How to Freelance Like a Boss by Shea Karssing

This is the most recent book that I read. Like the book above, this one alleviated my fear of writing. More specifically freelance writing. This book had short chapters that were easy to understand and fun to read. Each chapter also ends with a really nice to-do list of tasks that help grow your freelance business.

4. Brand by Alizia Licht:

While not strictly a writing book. Brand was a nice reminder of how important it is to put in effort for your personal brand. For me, one of the reasons I write is to build my personal brand (and I like to focus on my personal brand because it helps me get new writing opportunities). It’s a cycle that I use often which is why this book is here.

Do you have any great books about writing? Drop me a recommendation below.

How to Create an At-Home Spa Day

Winter is coming. So I am all about the staying home and being cozy vibes. One of my favourite at-home activities is a spa day. There’s something so relaxing about a few hours of self-care even if it is in the comfort of your home. Here are a few tips to help you have your own spa day:

1. Pick Out Your Treatment

Have some fun with the whole experience. Pick out what your “treatments” will look like. An everything shower? A long bubble bath? Facial? Manicure? Decide beforehand on what you’re doing and make sure you have everything ready.

2. Set the Mood

You could light some candles or play some relaxing music. I love using Spotify to play ocean sounds or the sound of rain whenever I’m having a spa day. You could dim the nights or use scented diffusers to enhance the spa vibes.

3. Gather Your Spa Essentials

By this I mean all your products but also fun stuff like cozy pjs and snacks. This time is all about you so go all out! Use the super fluffy towels. Bring out your plush robes, face masks and scented bath salts.

4. Make a Drink

Stay hydrated throughout your spa day by sipping on infused water, herbal teas, or even a refreshing green smoothie. Infuse your water with slices of cucumber, mint, or berries for a spa-like touch.

In the interest of transparency, I’m going to come out and admit that my drink is almost always coffee but hey my spa, my rules. (And therefore YOUR spa, YOUR rules)

Have you ever tried at home spa day? What is your go-to products? Let me know below.

Book Review: Fervent by Priscilla Shirer

Fervent: A Woman’s Battle Plan to Serious, Specific and Strategic Prayer by Priscilla Shirer

My rating: 5 of 5 stars

I absolutely loved the movie War Room so when I learnt that Priscilla Shirer was an author I knew I needed to read her work. Fervent was the perfect intro for me since I was struggling with prayer. I saw how the other ladies in my homecell prayed and I had no idea how to do it.
Reading this book was like unlocking the mysteries of prayer and I definitely recommend it to anyone new to the religion or wanting to learn more about prayer.
Priscilla Shirer’s writing is easy to understand and she gets to the heart of issues that we often face in life.
This is one of those books that you need to have in print because you will be going back and reread it over and over again.

View all my reviews

6 Cozy Hobbies to Start for Winter

Yes I know Winter is still some time away. But Durban has exchanged its scorching sun for some occasional rain which means that we need to start planning for Winter. I don’t make the rules.

Here are 6 cozy hobbies that are perfect to start for Winter:

1. Reading

Obviously I’m starting with this because this is a book blog. Pick out a few books from your bookshelf or local library and dig in.

2. Baking

Winter is the perfect time to learn a new baking recipe or perfect an old one. Bonus points you get to enjoy the treats afterwards.

3. Video Games

Okay hear me out. I know video games are often considered something for kids but why do we have to adult? Being an adult is tough. Just give me a pillow fort and a few hours with a mindless game or two.

4. Colouring

This is great for destressing no matter what the season. Get an adult colouring book and some colouring pencils and watch your stress melt away.

5. Scrapbooking

This is an excellent way to take a walk down memory lane as well as clear the space on your devices (or cloud). Print out your photographs and create a scrapbook. Not only is this hugely fun, you’d also be making a keepsake for yourself.

6. Writing/Journaling

This is a great way to get things off your chest while possibly developing a new skill. Get a book- any book would do- and start writing.

What cozy hobbies do you include in? I’d love to know.

Coming Out of the Pool

It’s been a while since I blogged and I really debated on how to share this (or even if I should).

Basically instead of content, my time has been consumed with mental health issues, a return to Christianity and then some Bible study.

This blog has been a part of my life for a very long time so it feels necessary to share this here. But I feel like my content is probably going to change in the near future. Or at the very least, include more of the mental health/spiritual health aspect that has come to be a part of my life.

This is just me sharing so that if and when you see new content that seems “strange” to you or not exactly on-brand you’ll understand why.

What to Do When You Hate Your Job

Hating your job is perfectly normal IMO. Maybe you’ve just worked there too long and the little things are now starting to get on your nerves. Maybe you’ve been there just for a while but you can’t take it anymore. Believe me, I’ve been there. But what do you do when you hate your job?

1. Admit Your Feelings

I’m the type of person who can very quickly move to hating a job simply because I’m bored (or haven’t had enough sleep for more than 3 days). If you’re starting to feel negatively towards your job, own it. Try and figure out what it is that’s making you so unhappy. Is it a project that is more difficult than anticipated? A toxic work environment? Micro-manager from hell? Name your issue or issues.

2. Can You Fix It?

Can the issue be resolved? If it’s just a matter of a stressful project, when will it end? If you’re having an issue with your work environment can you move to another team? If it’s something that CANNOT be fixed, are you willing to leave the company based on this or stay and accept the problem?

3. Develop Your Exit Strategy

Ah, exit strategies. My favourite. I’ve done alot of those throughout the years and while they’re alot of work the end result (a better job) has always made me really happy. Start off by listing your current skills as well as what roles you’d be interested in. This is also a great time to make a list of what your ideal job looks like. If you have any contacts in the industry, reach out to let them know what you’re going through. I had casually mentioned to a few people that I needed a new role and within a week, they had found me a new gig.

4. Start Networking (If You Haven’t Already)

Start networking with others in your field or in fields that you want to work in. LinkedIn is great for this. If you know an organisation that you’d like to work for, reach out to the people in the hiring team. This might sound intimidating (I know it felt super intimidating to me) but I did this once after a friend pushed me into it. I didn’t get the role but I also discovered that the organisation wasn’t a fit for me and my experience anyway.

5. DO Remember You Might Not Find a Job Immediately

This is very important. I had been job searching for 2 months straight and still didn’t find a role. It was really demotivating- and at the time, I still HAD a job. Make peace with the fact that it might take you a while to find a job. Because of this, it might make sense for you to check if you have enough funds before you try this next step.

6. Quit

Never have I ever quit from a job without something lined up. I mean I’d love to but as I get closer to 30 I can feel that window closing. If you’re really unhappy in your job and you have the means to, you might want to quit. Personally I feel like life is too short to be working in crappy jobs but also all those bills aren’t going to pay themselves.

Hating your job is tough but it doesn’t have to be something that defines you. You can decide at any moment to turn things around. Yes, society has conditioned us to believe that almost everyone hates their job but it’s possible to work a job that you love too.

Branding Your Blog for Beginners

Whether you’re just starting out or looking to level up your online presence, understanding the what and why of branding is crucial. Here are a few tips for beginners on branding your blog- what it is, why is it important and how to do it:

What is Branding?

Picture this: you’re strolling down the street, and you catch a glimpse of iconic golden arches. Immediately, you know it’s McDonald’s. That is branding. When it comes to your blog, branding is more than just a fancy logo or a catchy name. It’s the overall experience, the feeling that your readers associate with your content. Branding is about creating a cohesive identity that resonates with your audience.

How to Brand Your Blog

Building a Consistent Brand Identity:

Think of your blog as a person. To create a strong brand identity, you need consistency. Choose a color palette that represents your blog’s vibe. Are you all about bright and cheerful or sophisticated and minimalistic? Pick out your visuals, fonts, and style. When your readers see your blog, they should instantly know it’s you.

Creating a Unique Tone:

You have a specific way of speaking. Just like that, your blog needs a distinctive tone that expresses who you are. Are you the sarcastic blogger who keeps it real, or the helpful friend who offers practical advice? Find your style and stick to it. A consistent tone makes your writing authentic and helps you connect with your readers.

Establishing Trust and Credibility:

Imagine you’re scrolling through a blog. The colors are all over the place, the writing style changes from casual to technical (Chat GPT, is that you?), and it feels like a wild rollercoaster of inconsistency. Would you trust that blog? Probably not. Building a strong and cohesive brand helps establish trust and credibility. A well-branded blog appears professional, reliable, and like it knows its stuff. You want your readers to feel like they’re in good hands, so consistency is key. If you’re just starting out or if you’re blogging for fun you probably don’t care about branding. But in the world that we live in, almost everyone can be found online and whether you care about branding or not, people WILL find your blog and they will make assumptions about it (which will then affect your personal brand). I used to think that this blog was private (way back in the beginning when I didn’t have anything personal about me posted here) but I was always hearing friends and family stumble across my blog. Eventually this blog got me my first Marketing job and then my first writing job. By that time I knew I had to do something about the branding.

Increasing Brand Recognition and Recall:

You know that feeling when a song gets stuck in your head and refuses to leave? That’s the power of recognition and recall. When your brand is strong and consistent, it becomes memorable. It’s like having a catchy jingle that’s impossible to forget. The more your readers recognize and remember your brand, the more they’ll share it with others, and that’s great for growing your blog.

Tips for Branding Your Blog as a Beginner:

If you’re just starting out, here are a few tips to help brand your blog:

  • Choose a color palette that reflects your style and niche (a great hack for this is to do some research on colours and their meanings)
  • Create a logo or wordmark that captures your blog’s essence
    Be consistent with your fonts and typography choices
  • Develop a style guide for your blog, including image filters and design elements
  • Maintain a consistent tone throughout your writing

Branding your blog isn’t just about looking pretty; it’s about creating an unforgettable experience. By having a consistent brand identity, a unique tone, and building trust and recognition, you’re setting yourself up for success in the blogosphere.

Looking for more Branding and Digital Marketing tips? Follow my Marketing blog, The Digital Unicorn for more tips.

Life Update: March 2024

It feels like everytime I do one of these life updates it’s after I get burned out and then sick. But hi, I’m back (kinda. Still trying to conserve energy but at this stage I’m not sure if it’s me recovering from the flu or an iron issue).

So what have I been up to? Besides getting sick. I WAS trying to get into cozy hobbies (I love them so much) in an attempt to connect with my inner child and keep my stress levels down. Cozy hobbies are big on TikTok and I love that community so much. Cozy hobbies can be stuff like adult colouring books, novels, video games, etc.

If you haven’t tried cozy hobbies, I strongly suggest you do. As an adult, I feel like all we do (okay well in this case, all I do) is work and pay bills. Cozy hobbies are a cute way to return to the joy of childhood. And this time no one can tell you no to your cozy hobby because it’s your money. This may or may not be a bad thing.

I don’t have energy for extended screen time which is why I haven’t really been blogging. Blogging/writing for work is difficult enough without adding this blog to it but I am hoping to get back into the swing of things.

Well that’s my life update. Hopefully I will be back with more blog and bookish content soon.

6 Money Mistakes To Avoid in Your 20s

Your 20s are tough enough without having money woes. Financial issues in your 20s tend to follow you into your 30s making for a very miserable experience. If you’re still in your 20s, here are 6 mistakes to avoid:

1. Living Beyond Your Means

Listen. I get it. YOLO or whatever the kids are saying now. Why shouldn’t you enjoy your life? (Answer: You absolutely SHOULD! Within reason). Create a budget and stick to it. And I know that budgeting doesn’t sound very appealing but when done properly a budget should include fun stuff like nights out or saving for that new handbag. The key is to ensure that you’re able to enjoy yourself without overspending.

2. Not Having an Emergency Fund

You might not think much of not having an emergency fund but this is one of those things where you only know you need it when you don’t have it. I wish I had put more of an effort into building an emergency fund in my early 20s because there were several instances where I had to dip into my retirement savings for unexpected expenses. Also part of me wonders if maybe I would have had enough to retire if I hadn’t dipped into my retirement fund so often (illogical? Maybe, but let me dream). A decent emergency fund should be enough for 3 to 6 months of expenses (Also, a bonus is that when you have this money you don’t need to stress as much in a toxic job. If you want to leave, you know you DO have a back-up plan).

3. Not Saving for Retirement

Yes when you’re 21 retirement seems like ages away but you have the advantage of time. By saving a small amount now, you get into the habit of saving AND you get the added advantage of compound interest. It may not be as exciting as that concert ticket you’re eyeing, but future you will appreciate the financial peace of mind it brings.

4. Buying a Car You Can’t Afford

Ah, that new car. It’s shiny, it’s sleek, and it’s… way out of your financial league. Having reliable transportation is important, but buying a car beyond your means can put a serious strain on your budget. Do your research beforehand, set a budget, and consider buying a used car instead. Remember a car loses it’s value over time so it’s less of a loss to you if you skip buying brand-new.

5. Ignoring/Not Building Your Credit Score

It’s easy to ignore your credit score but here’s the thing- having a good credit score can open doors for future loans, cellphone contracts and so much more. So, get familiar with your credit score and take steps to build it up. Credit cards can be your BFF here, just use them responsibly! Start with a low limit, make small purchases, and make sure to pay off your balance in full each month. (That last bit is VERY important).

6. Going Into Debt for Items You Don’t Need

Debt is an unavoidable part of life. But when it comes to things that are not a necessity, think twice. Yes you NEED new shoes but can an existing pair not do the job until you have the cash? If you swipe your credit card now, will you be able to pay off the balance by the end of the month? Another thing that might be worth the debt is a course that could lead to a better paying job. But imagine having to go into debt for shoes AND a course? These things add up quickly.

By building good habits now you’re going to have an easier time when your 30s hit and you’ll be surprised at how much easier it will be to manage your increased income.


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