Category: Content Marketing

How to Create a Content Calendar for Your Blog

A content calendar helps you plan and organize your blog posts ahead of time, ensuring that you always have fresh and engaging content to publish regularly. It’s an excellent way to stay organised as a blogger and prevent burnout or writer’s block. Here’s a step-by-step guide on how to create a content calendar for your blog:

1. Determine your goals and target audience

Before you start creating your content calendar, you need to determine your blog’s goals and target audience. Who are you writing for? What topics are they interested in? What type of content do they engage with the most? Knowing the answers to these questions will help you create a content calendar that resonates with your audience and supports your blog’s goals.

2. Choose a content calendar tool

There are many content calendar tools available, ranging from free to paid options. Choose a tool that suits your needs and budget. Some popular options include Trello, Asana, Google Sheets, and CoSchedule. You might even prepare to use a paper planner (which, when combined with sticky notes, is an excellent way to see your posts and reschedule if necessary)

3. Brainstorm content ideas

Research popular topics in your niche, then brainstorm ideas that align with your blog’s goals and target audience. You can also look at your competitors’ blogs (i.e other blogs who write on the same topics as you do) for inspiration.

4. Create a content schedule

Once you have a list of content ideas, it’s time to create a content schedule. Decide how often you want to publish blog posts, and then create a schedule that fits with your blogging frequency. For example, if you want to publish two blog posts per week, you’ll need to create a schedule that outlines which blog post will be published on which day and work in time for other tasks like design and social media.

5. Assign tasks

Assign tasks to yourself or your team members for each blog post. This includes writing the post, creating graphics, optimizing for SEO, and promoting on social media. If you’re the only blogger, you might want to consider batching tasks to help with your productivity.

6. Track your progress

It’s essential to track your progress to ensure that you’re meeting your blogging goals. Track each blog post’s progress, including the date it was published, the number of views, and engagement metrics.

7. Update and adjust your content calendar as needed

Your content calendar is a living document that should be updated and adjusted as needed. If you find that certain topics aren’t performing well, adjust your content to focus on more successful topics. If you have an unexpected event or breaking news, be flexible enough to adjust your content calendar accordingly. When I started as a blogger (in uni) I would often take time off for exams or tough uni projects.

Do you have a content calendar or do you just wing it? Let me know below!

10 Things to Do Before Your Blog Launches

Whether you’re blogging for fun or for business, there are several tasks you should complete before your blog goes live. Here are 10 key things you should do before launching your blog (There’s also a downloadable checklist at the end of this blog post).

1. Pick a Blog Name:

Choosing a unique and memorable blog name is crucial for branding and recognition. Brainstorm ideas that reflect your blog’s theme or niche. Once you’ve settled on an idea or a few options, check if the domain is available as well as social media handles.

2. Purchase Domain and Hosting:

Invest in a reliable domain registrar and web hosting service. Everyone has their own preference. I use Elitehost and I’ve never had an issue. Be sure to select a hosting plan that is suited to your wallet and your blog needs. You need a service provider who is reliable and provides support.

3. Design a Logo on Canva:

Create a logo and header using tools like Canva. Incorporate your blog name, relevant visuals, and colours that represent your brand identity. I talk a bit about branding in this blog post here. Basically you want to keep your colours and fonts consistent. Designing an attractive logo and header will make your blog look more professional.

4. Draft 4 to 5 Blog Posts:

Before launching your blog, prepare a sizable chunk of content by drafting four to five blog posts. This ensures that you have something ready to publish and keeps your blog active from the start. Focus on delivering valuable information and engaging storytelling that resonates with your target audience.

5. Set Up Your Blog Categories:

Organize your blog posts into relevant categories. This will make navigation easier for your readers. Plan out your categories based on your blog’s main topics and ensure they are clear and intuitive. Well-defined categories help visitors find what they’re looking for and improves overall user experience.

6. Write a Compelling About Me Page:

Craft an engaging and authentic About Me page that introduces you to your readers. Share your story, passion, and expertise to build a connection and establish credibility.

7. Create Eye-Catching Pinterest Pins:

Pinterest is a valuable platform for driving traffic to your blog. Use Canva or another graphic design tool to design images for Pinterest. Optimize your pins with compelling headlines, keywords, and relevant descriptions to attract clicks and shares.

8. Create Social Media Accounts:

Establish a strong social media presence by creating accounts on platforms relevant to your target audience. Consider platforms like Facebook, Twitter, Instagram, and LinkedIn, depending on your blog’s niche and where your audience can be found. Again, consistent branding across all platforms reinforces your blog’s identity and helps you reach a wider audience.

9. Install Yoast SEO:

Optimize your blog’s visibility in search engine results by installing a plugin like Yoast SEO (for WordPress users). This tool provides guidance on optimizing your blog posts for search engines, improving your chances of ranking higher and attracting organic traffic.

10. Publish Your Blog Post:

After completing all of the above, it’s time to hit the publish button and officially launch your blog. Choose your strongest blog post from the ones you drafted earlier and make any necessary final edits. Share your post across your social media platforms and start building a community around your blog.

Launching a blog involves careful planning and execution. Here’s a checklist with the above steps. By following this before your blog goes live, you’ll set a solid foundation for success.

5 Lead Magnet Ideas to Build Your Email List

I absolutely LOVE lead magnets. However I am yet to figure out if I like them because they are valuable or because they are free.

So what is a lead magnet? It is a piece of content designed to help expand your email list. You provide something of value to your audience in exchange for their email address.

This is an excellent way for you to expand your email database. However remember that whatever you are offering needs to be valuable and needs to be something that people will be interested in.

It is also a good tip to keep the sign-up process as simple as possible. You do not want people starting to sign up for your lead magnet only to leave halfway because you are requesting too much information.

Here are 5 ideas for lead magnets:

  1. A Guide: Search through all your blog posts for a theme or posts that relate to each other. You can use this to create a guide. For example, I could use my blog posts to create a guide on blogging (or a very outdated guide to uni).
  2. Printables: Printables are also another favorite of mine. These are just items that are helpful that you can print such as a checklist, to-do list, motivational quotes or even a planner.
  3. Free stock images: If your audience is the type to appreciate free stock images then go for it! Personally I am always on the look-out for free stock images.
  4. Workbooks: Have I ever used a workbook? No. Have I ever given my email address away in exchange for a free workbook? Every single time. Put in the effort to create a valuable workbook tailored to your audience and you are sure to get a great response when this lead magnet goes live.
  5. A resource library: Once you have a few lead magnet options, you can compile them all in an exclusive “Members Only” library that can only be accessed by those who have given your their email address. Resource libraries are full of valuable information and so this is an excellent bargain for your audience. Speaking of which, you can join our resource library for access to some great blogging freebies. Just fill out the form below.

Have you ever tried using a lead magnet before? What are your favourite type of digital freebies? Let me know!

5 Ways to Repurpose Your Content

Content Creation is important to help build your brand and position it (and you) as an expert in your field. If you’re a book blogger, like me, it can be especially difficult to create content that stands out. However, repurposing your existing content means you’re exposing your work to more people with less effort. A total win-win!

Here are a few ways that you can repurpose your content:

1) Create a Video: Video is growing in popularity right now. With the rise of TikTok, Facebook Reels and YouTube, it seems like everywhere you go, you are bombarded with videos. Creating a video from existing content (eg, a book review or an article) means that you can reach a whole new audience. Some people prefer to absorb information through watching a video so your video could be just what they need to become a new fan.

2) Create an e-book: I love e-books. Of course, I do. I’m a book blogger. For those of us who prefer written content to videos, creating an ebook is a great way to get our attention. Don’t have enough content for an entire e-book? Go with a round-up instead (this can be a video, an infographic or a blog post).

3) Create a quote for social media: I especially like this if you’re trying to push sales for a product (eg, you could use customer testimonials or a quote from a book- in order to promote said book) or even to share a nugget of wisdom from an article or video. Create a graphic for social media and link back to the original piece of content.

4) Create an infographic: Personally this isn’t my favorite piece of content to generate. However it is one of my favorite pieces of content to consume. Infographics break down information into easily digestible chunks.

5) Create short videos: Take the most valuable information from your content and break them up into short-form videos (i.e videos between 30 seconds and 2 minutes). Boom, you now have content for TikTok, Facebook/Instagram Reels AND YouTube shorts.

Have you ever tried repurposing your content? What are your favorite ways to reuse content as a blogger? Let me know below.

4 Tips on How to Improve Your Blog Traffic With the Content You Already Have

Churning out blog post after blog post is difficult. It’s time-consuming and sometimes no matter how often or how long you sit down, you just can’t think about what to write. Here are four tips on how to use the content you already have to improve your blog traffic:


  1. Use Social Media to promote your old posts: As I mentioned above, writing blog posts takes alot of time and effort. So why let all that work go to waste? As you grow followers on your social media channels, share posts from “back in the day”.
  2. Rewrite old posts: Your writing has probably changed over time. Rewrite old posts to maintain your current tone or add extra information that you have learnt about a topic.
  3. Update your graphics for old posts: This is one of my favourite ways to update a blog post since it is so quick and easy.
  4. Use Old Posts to help you find new ideas: Go over your old posts- especially the really popular ones- and see what inspiration hits you.

What are your tips for improving your blog with the content you already have? I’d love to know below.


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