Tag: Marketing Mondays

5 Easy Tips to Increase Your Blog’s Traffic

Rome was not built in a day…and neither is blog traffic. When it comes to blogging, you need to be putting time and effort into gaining traffic for your site. As a newbie it can be difficult to know what to do in order to increase your traffic but here are 5 easy tips to help you along.

1) Share on social: Once your blog post is written (and edited and proofread for errors), share it on all your social media sites in order to increase your visibility. You can also ask friends and family to share your content so that your work can be exposed to a larger group of people.

2) Learn how to improve on your SEO: Search Engine Optimization (SEO) refers to optimizing your blog for search engines so that they’re able to crawl and index your website. Why is this important? SEO helps to put your blog in front of the readers who will benefit the most from reading it (eg, showing my blog to bookworms). There are a number of things you can do to improve your SEO but this article explains it pretty well. I’ve been learning SEO for so long that I wouldn’t even know where to start explaining it but I will say this. It took me three attempts at three different stages or my blog before I got the hang of SEO so absolutely do not give up.

3) Guest Post: Guest posting on other blogs is another way for you to build visibility. It allows a wider group of people to view your work and if you post on a blog in a niche that is different from yours, you can also attract a different audience.

4) Pay to play if possible: For me this is one of the last options but paying to promote your work whether this is on Google Ads, social media to just getting someone to advertise your blog, is another way to help increase your traffic. Some people say that in the digital world you need to pay to play however this isn’t something that I have needed to do.

5) Create a mailing list: This takes more effort however it helps to build a community of loyal readers. There are lots of ways to build an email list and I will go into detail about this later however creating a mailing list ensures that you have people who are engaged with your content and want to be informed whenever you create a new post.

There are a ton of ways to gain traffic for your blog and this is just a few of them. Do you have any suggestions of your own? Let me know below.

5 Ways to Repurpose Your Content

Content Creation is important to help build your brand and position it (and you) as an expert in your field. If you’re a book blogger, like me, it can be especially difficult to create content that stands out. However, repurposing your existing content means you’re exposing your work to more people with less effort. A total win-win!

Here are a few ways that you can repurpose your content:

1) Create a Video: Video is growing in popularity right now. With the rise of TikTok, Facebook Reels and YouTube, it seems like everywhere you go, you are bombarded with videos. Creating a video from existing content (eg, a book review or an article) means that you can reach a whole new audience. Some people prefer to absorb information through watching a video so your video could be just what they need to become a new fan.

2) Create an e-book: I love e-books. Of course, I do. I’m a book blogger. For those of us who prefer written content to videos, creating an ebook is a great way to get our attention. Don’t have enough content for an entire e-book? Go with a round-up instead (this can be a video, an infographic or a blog post).

3) Create a quote for social media: I especially like this if you’re trying to push sales for a product (eg, you could use customer testimonials or a quote from a book- in order to promote said book) or even to share a nugget of wisdom from an article or video. Create a graphic for social media and link back to the original piece of content.

4) Create an infographic: Personally this isn’t my favorite piece of content to generate. However it is one of my favorite pieces of content to consume. Infographics break down information into easily digestible chunks.

5) Create short videos: Take the most valuable information from your content and break them up into short-form videos (i.e videos between 30 seconds and 2 minutes). Boom, you now have content for TikTok, Facebook/Instagram Reels AND YouTube shorts.

Have you ever tried repurposing your content? What are your favorite ways to reuse content as a blogger? Let me know below.

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